We're Not Another Agency. We're Operators.

We diagnose before we prescribe

We don't sell one-size-fits-all packages. We look at your current lead flow, find the leaks, and build the specific system needed to fix them.

We install systems, not campaigns

Campaigns end. Systems run forever. We build permanent infrastructure that captures, nurtures, and converts leads on autopilot.

We measure revenue metrics, not vanity metrics

Likes and impressions don't pay payroll. We track speed-to-lead, show rates, and cost per booked opportunity.

We build infrastructure that runs without constant supervision

You're running a business. You shouldn't have to micromanage your follow-up. We build systems that work while you sleep.

We focus on conversion, not just traffic

Getting leads is easy. Converting them is hard. We focus our energy on the bottom of the funnel where revenue is actually created.

Travis Lairson has spent over 20 years building revenue for people who couldn't afford to guess.

For more than a decade he worked inside the automotive industry's highest-stakes rooms — managing insurance for BMW Financial Services, then leading the Exclusive Brands division for Porsche Financial Services: Bentley, Lamborghini, and Bugatti, across the U.S. and Canada. Along the way he directed P&Ls up to $134M and built trust-based dealer partnerships spanning the U.S., Canada, and Europe, all under brands where one misstep in messaging could cost real money in resale value.

Then he moved into healthcare — five years running operations and marketing for some of the largest fertility networks in North America, including Inception Fertility and IntegraMed Fertility, before becoming COO of Akeso Oral Surgery. There he took EBITDA from 32% to 46% in twelve months on $7.8M in revenue, cut provider onboarding time from 180 days to 90, and built the credentialing and compliance infrastructure that let the practice scale across seven locations without breaking.

Somewhere between Houston, where he lived, and Maryland, where he worked — flying back and forth every week — Travis landed on the realization that reshaped his career: every job he'd ever had was really the same job. Help the person who owns the business, the dealership, the practice, find a path to more revenue and less chaos. That was the actual work. Everything else was just industry.

In 2023 he stopped doing that work for other people's companies and started TLN Consulting Group — now operating under the Leadforge Agency name since February 2026 — built around one unapologetic idea: most service businesses aren't leaking revenue because they need more leads. They're leaking it because the leads they already have aren't getting followed up with fast enough. Leadforge installs the system that fixes that — engineered instant response, not vanity activity — and backs it with a guarantee: a specific number, in a fixed timeframe, or the client doesn't pay.

Outside the agency, Travis is married, has lived in more states than he can count on one hand, and never turns down a good trip or a good song. He serves as Director of Music at New Life Lutheran Church, sits on the board as Director of Marketing for the Houston Masterworks Chorus, and has held board positions with Katy Pride and MenAlive — nonprofit work that, not coincidentally, runs on the same thing he sells for a living: people showing up, doing the follow-through, and building something that lasts.